Why SEO Is Still A Must-Have for Your Business in 2025

I can almost guarantee that if you’re a business owner, you’ve received countless spam emails from so-called “SEO experts” trying to sell you, their services. We receive them daily. Ironic, right? While most of these are likely scams, one term you’ll notice being thrown around a lot is SEO.

Let’s cut to the chase: SEO isn’t just some marketing buzzword—it’s real. We live in a world where everyone and their dog are Googling stuff daily, making sure your business pops up when it matters is more than a good idea. It’s essential.

Put it simply, would you start a business and not tell anyone about it?

Our top 10 reasons and Insights into SEO and why your Business needs it

We’ve put this list together with some simplified insights into SEO and why it should be a focus for your business in 2025 and beyond.

1. What Even Is SEO?
2. Tell Customers About Your Business
3. Cool, But How Long Does It Take?
4. Making Google Happy
5. Does Your Business Look Trustwhorthy?
6. Stay Ahead of The Curve
7. Attract The Perfect Customer
8. Local SEO
9. Data Doesn’t Lie
10. SEO Grows With You

So, whether you’re a hustling small business or a big player wanting to stay at the top of your game, here are ten of our insights into SEO and why you should have a plan in place for 2025.

But first, let’s tackle the basics.

1. What Even Is SEO?

Great question! SEO (Search Engine Optimization) is essentially the umbrella term used for optimizing your website for search engines so that when someone searches for a service, your website shows up in the top results—with the ultimate goal of your site appearing as the first result.

To put it simply, it’s all about getting your website to show up at the top of Google (and other search engines) without having to pay for ads or promotions. Think of it as a digital popularity contest where the most relevant and trustworthy sites take the crown (though that part is up for debate).

The goal? To bring in more organic website traffic and connect with people actively searching for what you offer. Whether you’re selling a product, offering a service, or simply sharing your opinion on the best food to eat when visiting your city, quality SEO ensures your business gets the recognition it deserves. This happens through clever keyword use, mobile-friendly design, or earning backlinks.

Alright, now let’s dive into why SEO is your new best friend.

2. You Wouldn’t Start a Business and Not Tell Anyone Right?

Ever heard the phrase, “The best place to hide a dead body is page two of Google”? Probably not—I haven’t, and I’ve been in the SEO business for nearly a decade. But you know what? It makes sense.

It’s dark, but kinda true. Ask yourself: how often do you actually bother clicking through to the second page of Google results? Personally, the only time I’ve done it is when I don’t trust my rank tracking software, so I manually check to see if it’s lying to me about a page result.

Ranking high on search results means more people will see your site and, more importantly, click through to it. More clicks = more chances to gain potential customers.

3. Cool, But How Long Does It Take?

Ah, the million-dollar question: “How long before my site is the top result?” Here’s the deal: SEO is a long game, not a quick sprint. If you’re looking for instant results, you’re probably better off with paid ads (though SEO and ads together = chef’s kiss).

On average, you might start seeing tangible results from SEO within 3 to 6 months. But that’s just the beginning. The real magic happens over time—think 6 to 12 months for significant growth, especially in competitive industries.

Here’s why it takes a while:

• Google Needs to Trust You
  Search engines are like that one friend who doesn’t give out trust easily. It takes consistent, high-quality content, strong backlinks, and proper optimization to show Google you mean business. Simple things like your website’s lifespan can factor into this. New websites will generally take more time to rank, as they will likely have less content, weak authority and Google might simply not trust them as a reputable source yet. Think of Google as a pretty girl sitting at the bar and SEO as your charming wingman who’s going to get her number for you.
• Competition Can Be Fierce
  If you’re trying to rank for keywords like “best digital marketing agency,” you’re going up against some serious players. Patience (and a solid SEO strategy) is key here. The more competition your business has, the better your SEO strategy needs to be. Don’t forget you’re more than likely competing against companies with similar strategies and bigger budgets. So, work smarter not harder.
• It’s a Marathon, not a Sprint
  SEO isn’t just about getting to the top—it’s about staying there. Sure, anyone can temporarily snag a spot on the first page of Google, but the real challenge is holding onto it. That means consistently updating your content, keeping a close eye on your competitors, and staying in the loop with Google’s algorithm changes (and trust me, there are a lot).

So, yeah, SEO takes time—but it’s well worth it. Once you’re ranking, the rewards are steady and long-lasting. Just think of it like planting seeds: with consistent effort, your site will flourish.

Stay up to date with Google algorithm changes

4. If Your Users are Happy, You’ll Make Google Happy

Happy Google = Happy Business.

SEO isn’t just about rankings; it’s also about giving your website visitors a smooth ride and great user experience. Fast-loading pages, mobile-friendly layouts, and content that doesn’t bore people to tears make both users and Google very happy.

Google tends to favor websites that visitors spend more time on, as this may suggest the user is finding what they are looking for. This is called matching user intent. Search engine optimization includes researching your customers, finding that intent and adjusting your website to ensure you’re matching it.

We will go more into technical tips on matching user intent in another article. Stay tuned!

5. Does Your Business Look Trustworthy?

Ranking on the first page gives your business some serious clout. People naturally trust the websites that show up first. It’s like being at the front of the line—everyone assumes you know what you’re doing.

Now, that’s not to say that businesses not on the first page aren’t trustworthy. Plenty of legitimate and arguable better choices are not ranking where they deserve to be, and plenty of dodgy looking illegitimate sites are beating them. But why?

Well, it can be a number of things. I’ve had clients ask me, “But my website looks so much better—why do they rank higher?”

A Pretty Website Doesn’t Always Mean Pretty Sales

Honestly, it’s a fair question and this would annoy anyone that have put so much visual effort into their business. We’ve worked with plenty of reputable businesses that have invested heavily in creating the snazziest, most polished, and legitimate-looking websites imaginable. But that only makes it more awkward when Google starts recommending clunky, outdated websites ahead of theirs.

Google doesn’t always see websites the way we do. It does its best to give us what it thinks we want, but at the end of the day, it relies on data—not emotion. SEO helps bridge the gap between human preferences and what Google thinks our preferences are.

Cue testimonial to Google so it doesn’t penalize me for insulting it. Don’t worry Google! you’re the best. We all make mistakes, and we forgive you glorious leader.

6. Stay Ahead of the Curve

Your competitors are probably already doing SEO (and if they’re not, they will be the moment you take their first-page spot). Getting in early—or doing it better—gives you a leg up, but it’s never too late to start.

We’ve seen brand-new players enter the game and snag the top spot from competitors who’ve held their rank for years. A good, consistent strategy always beats longevity. Start playing chess while everyone else is still stuck on checkers.

If you are working with an external partner just make sure you’re working with the best digital marketing consultants and don’t forget to ask them questions!

7. Attract Your Perfect Match (Customers, That Is)

Part of an SEO strategy is about identifying profitable keywords that align with your services and making sure your content ranks for those keywords.

There’s no point in attracting cat owners if your business exclusively sells dog food (although, to be fair, my cat loves dog food).

Forget shouting into the void. With SEO, you’re targeting people who are already interested in what you’re offering. They’re searching for solutions, and your website swoops in like a knight in shining armor. That’s the magic of well-placed keywords.

TIP: There are many tools that help with identifying trends and profitable keywords including AHREFS and SEMRUSH among the popular agency choices.

8. I Only Want Customers in My City, Why Should I Care about SEO?

If you’re a café or a hairdresser, you probably couldn’t care less if someone 8,000 km away is seeing your website. I’m sure your haircuts are fantastic, but I’m not about to hop on a 12-hour flight just to get a clean fade—especially one that’ll grow back before I even make it home.

For businesses that rely on local customers (think cafés, electricians, hairdressers, chiropractors—you get the idea), local SEO is your secret weapon. When someone searches for “best plumber near me,” make sure it’s your business they see.

TIP: Make sure you have an up-to-date Google Business listing with accurate opening times, address and information.

9. Data Doesn’t Lie. Game Plans Over Guesswork

The beauty of SEO is that you’re not flying blind. You’re not wasting money on trial and error or throwing things at the wall, hoping something sticks. Expert analysts use a range of tools to guide you toward achieving real results. Take Google Analytics, for example—a powerful tool that shows you exactly what’s working and what’s not.

Whether it’s tracking how many visitors you’re getting or identifying which pages your audience loves, it’s all there in black and white. The key is knowing how to read that data and, more importantly, how to use it to your advantage.

10. SEO Grows with You

The best thing about SEO? It’s not a one-hit wonder. As your business evolves, your SEO strategy can, too. From gaining new keywords to refreshing your content, it’s a flexible, long-term game plan to dominate your market and enter new ones.

Unlike paid ads that vanish when you stop spending, SEO keeps delivering. Put in the effort now, and you’ll reap the benefits for months—or even years. It’s like planting a tree that bears fruit season after season.

Ready to Smash your competitors?

Putting it bluntly, quality SEO is an absolute necessity in growing your organic traffic.

So whether you’re looking to grow, dominate, or just keep up, there’s no better time to invest in SEO than 2025. So why wait?

Looking for more answers? get in touch with our team for a free SEO audit and consultation.

Alternatively, if you are ready to start smashing your competitors, head to our apply page and let us help you get more traffic.